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Marketing Specialist

  -  Marketing Specialist
(Melbourne, Australia)

Job description

Having recently partnered with, and taken on a significant investment from one of Australia’s
largest family offices, we’re on a substantial growth trajectory. Thus, we’re looking to hire an
exceptional Marketing Specialist to help drive our traffic and conversion metrics.

As our Marketing Specialist you’ll act as a champion of digital marketing driving our traffic and
conversion metrics through organic and paid channels (Search, Social, EDMs, Display, Video
etc.). You will use data and testing to make informed decisions that improve our digital
presence, traffic, conversions and marketing ROI. Additionally, you will collaborate with the
broader Zerocap team and our external marketing agencies (e.g. design, brand, UX) to co-
ordinate and bring new acquisition ideas to life.

The right person for this role is passionate about our brand and mission, obsessed with data,
and can find and optimise every channel for growth. Ideally, you’ll have experience in most of
the areas listed below. However, at Zerocap we value drive, energy and an eagerness to learn
very highly, so if you think you are the right fit, please let us know why!

About Us

Zerocap is a digital asset firm that provides investment services (OTC trade execution | Insured
Custody | Yield & Staking | Funds and Portfolios) to private clients including family offices,
HNWIs (high-net worth individuals) and institutional investors globally, as well as prime and
liquidity services (Prime Broker | Market Making | Payment Rails) for institutions.

We bridge traditional finance with the cryptocurrency world through a product offering and
customer experience that you would expect from a private bank. Our business is global and
we’ve developed strong relationships and customer engagement internationally.

We believe in augmenting the existing financial system with a decentralised one, providing
education and access that allows individuals to not only build wealth and financial stability, but
inclusion through the borderless and censorship-resistant nature of blockchain technology. As
such, we believe in building an inclusive team culture that believes in “collaboration over
competition”, and ultimately wants to trailblaze a new cultural, financial and economic paradigm.

The type of person and experience we are looking for:
At least 3 years of experience in performance marketing and/or digital marketing.
Experience at a high growth tech startup/ fintech platform and/or a digital media agency.
Knowledge of customer journey funnels – awareness, acquisition, conversion – ToFu,
MoFu, BoFu (bonus if there is specialist funnel knowledge – online wealth/fintech
platforms, financial services, cryptocurrency).
Knowledge of the different marketing levers used to influence the different stages of the
customer journey.
A high level of ability and experience in digital advertising platforms e.g. Linkedin,
Google, Facebook.
Solid expertise in campaign and channel analysis and reporting, including Google
Analytics and Google Tag Manager.
Experience with CRM database marketing and platforms e.g. Mailchimp
Experience with CMS content platforms e.g. WordPress.
Excellent analytical skills and ability to leverage data, analytics and customer behaviour
trends to drive action.

Nice to have:

Knowledge of consumer buying behaviour principles for the financial services sector.
Knowledge of the wealth life cycle and the message and product alignments.

In this role you will:

Demand generation
     ○ Create, manage and optimise funnels, conversion points, sign-up forms and
     landing pages.
     ○ Attribution modelling and lead scoring.
     ○ Develop and evaluate A/B test campaigns.
     ○ Acquisition programs and campaigns including Remarketing, SMS, Search,
     Display and Mobile.

     ○ Marketing database management, research and segmentation for targeted
     marketing and communication activities.
     ○ Email database and campaign implementation.

Analytics and reporting
     ○ Work with the platform team to implement analytics tools within our customer-
     facing technology.
     ○ Monitor analytics dashboards and key reporting tools.
     ○ Analyse and evaluate end-to-end customer experience across multiple channels
     and customer touch points.

     ○ Communicate weekly updates, progress reports, timelines, and results.
     ○ Act as a marketing point of contact within the broader team.
     ○ Coordinate external vendors, their delivery schedules and ensure alignment with
     the marketing strategy, including creative, PR and performance marketing.
     ○ Manage internal stakeholders.

This role has the scope to grow into so much more, as blockchain technology and crypto assets
power the digital economy of tomorrow. This new frontier requires explorers, adventurers,
technologists, hunters and gatherers, philosophers, economists, leaders and champions of this
new financial paradigm – and we want to build a culture that embraces them all! So come help
us build something truly amazing!

Why join Zerocap?

Beyond joining a scale-up business poised for tremendous growth in the digital and crypto asset
space, you’ll enjoy Zerocap’s:
Market positioning – Zerocap is leading the way in investor and institutional crypto
adoption throughout the APAC region
Meritocratic culture, where you will rise in alignment with your talents and input.
Mission – to put a bitcoin in every pocket is not just about putting one in the hands of the
wealthy, but also in the hands of emergent classes and markets.
Competitive remuneration package, incentives and benefits.
An experienced team that can help you on your own personal crypto and digital asset
Young, vibrant and supportive team environment.
This role is based in Melbourne – however we will for the right person, consider someone on the
East Coast of Australia.
To express your interest in this role, please apply through the link below as well as provide an
executive summary of your experience, and interests in the space, along with any supporting

Role requirements

Are you an Australian citizen or Resident?
Are you based in Melbourne, or prepared to relocate to Melbourne?
3+ years experience in digital or performance marketing
Experience at a high growth tech startup, fintech, financial services organisation and/or a
digital media agency.

How to Apply

Click the button below to send us an email with your Resumé, Cover letter
and any supporting material, using the subject line “Job Application: Marketing Specialist.”
We look forward to hearing from you!

To discuss how bitcoin and other digital assets fit into your portfolio, contact us at [email protected].